Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
Read the full article »
Tweet Search makes it possible to survive and thrive in today’s information age. Search has changed the way we store, retrieve and use information. Mastering the art of search is critical. Today, Search Has Become As Essential As Oxygen. Today’s successful organizations know that search is a cornerstone to their achievement. We don’t need to…
Read the full article »