Tweet Just how sticky is your conference? Sticky conferences create experiences that last beyond the two to three days of the conference. They focus on creating real relationships with strong connections. It’s about more than speed networking where people just exchange business cards or speed sessions to see how much info people can cram into…
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Reasons Why Members Recommend Association Membership To Colleagues
Tweet What influences someone to join a nonprofit association? According to a 2012 association study, recommendations from advisors, colleagues, experts, families and friends has the most influence on a person’s decision to join an association. 32% of association members state that they joined based on the recommendation of another person. 14% received recommendations from families…
Your Senses Are Your Raw Information Learning Portals
Tweet Quickly, name your five senses. That’s easy! Right? Sight, smell, hearing, touch and taste. Now, what percentage of information comes though each sense? That one is not so easy. Here’s another way to think about this. How much information do we gather from each sense in the same amount of time as compared to…
Reputation And Engagement Are Increasingly Important To Reach Your Market Via Email [Infographic]
Tweet According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship…
Why Many Experts Make Bad Presenters, Especially For Novice Audiences
Tweet When I was a new teenage driver, I learned not to ask my father for directions. (Remember we did not have Google Maps yet.) Our discussion would go something like this: Jeff: Dad, what exit do I take off of the freeway to get to Valley View Mall? Dad: You get on Peters Creek…
