According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing.
After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step can end in tragedy with your electronic correspondence in the spam folder. Look below to find out how to avoid this tragic fate when sending your emails to the masses.
What surprises you most about email according to this infographic? How finicky are you when it comes to subscribing and unsubscribing to email?