Crafting a Website That Can Enhance Your Brand Reputation

Business planning

A business having a website is now one of the factors that help customers decide whether a brand offers legitimate service. It is also a way for people to check out a brand’s products without leaving the house. Having a website is a way for shop owners to continue their business even beyond regular store hours.

Having stated those reasons, a business without an official website misses many opportunities, including chances to promote and increase sales. If you’re looking to get your business into the web, the following are some points you must focus on.

Simple and Straight Forward

Having a simple and clutter-free design for your web layout is always better than one overloaded with information and chaotic graphics. By keeping it simple, you can give your clients a visually pleasing experience. A clean design will also help the visitors of your website easily navigate your different features and check out your product and services.

Instead of using blocks of texts, publishing succinct descriptions about your brand offers is better because it will create less confusion and give customers what they’re looking for without the unnecessary detours. For instance, the Insular Life web page offers its plans right off the bat so that clients can easily and immediately see the service they’re looking for.

Mobile Friendly

Using compact smart devices is more convenient than bulky computers, making it the very reason people prefer using their phones even when surfing the web. To draw more traffic to your site, you have to make sure that your website is mobile-friendly. Web layouts for phone and computer screens vary, especially about the size.

woman using phone

To make sure that your website remains as visually pleasing as it is on a computer, using mobile conversion platforms and plug-ins with readily available codes will help you save time by eliminating the need to code from scratch. Some tips to make your website look more appealing include having a large font, using a mobile-responsive theme, and eliminating pop-ups.

Make Your Contact Details Visible

Instead of dropping by in actual stores, people prefer to inquire about a product or service via the contact details they find online. And since your website is a way for customers to know about your brand, having your contact details in a visible space will let them save time from looking for your contact information.

Publishing your brand’s contact info is not only limited to your telephone number and email address. To accommodate all kinds of customers, you should also post mobile phone numbers, as well as your company’s address. To provide additional information, it will also be great to upload clear instructions on how to get to your shop from different points.

Be Consistent with Your Branding

Since your website represents your brand in the online world, it is only proper that you grab the chance to use it to promote your business. To create a memorable impression on your site visitors, the key is to be consistent with your website’s design.

This includes your site’s color scheme and font. By using similar colors and fonts throughout your website, people can remember your brand when they come across the same designs. It is important to choose your color scheme carefully since your brand’s palette will be a way for you to command attention and gain more clients, while your font style will contribute greatly to your content’s readability.

Use Crisp Images

Having a website where your clients can look at and even purchase your products will help boost sales, but it still depends on your content. How you present your products on your website depends on the images you upload.

Since images can impact your website’s loading time, it is better to upload images with the quality and resolution your site can withstand. Using images that are 1,500 to 2,500 pixels wide is recommended and will give you the clear images you need. Any resolution below 1500 will be too blurry, making it impossible for your clients to inspect your product properly.

Enhance Your Loading Time

When people use their mobile phones to visit websites, their attention span lasts for about ten to twenty seconds. So aside from your website’s design, it is also critical that your website loads quickly, so you can extend that time and entice your website visitors to stay longer and try out the various features of your site.

To optimize your website’s loading time, you need to create space by compressing and combining files, finding the best host provider for your website, and reducing your image sizes.

By creating a website that accommodates your client’s requirements, you can create a promising brand image and enhance your sales.

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