Tweet This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual…
Tag Archive: virtual tradeshow
Virtual Trade Show Business Plans
Tweet Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE’s 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for…
Virtual Tradeshows: Horizontal Or Vertical Markets?
Tweet This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the…
What Is A Virtual Event?
Tweet Have you attended a virtual event lately? In the meetings industry, there is a lot of discussion of virtual meetings and events. So what are virtual meetings and events? Here are how some of the meetings industry pros define virtual events. A virtual event uses social media technologies to give you everything at a…
