Tweet Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE’s 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for…
Tag Archive: virtual meeting
Virtual Tradeshows: Horizontal Or Vertical Markets?
Tweet This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the…
Four Rules to Create Value 2.0 for Events
Tweet This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk….
