Tweet About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels…
Read the full article »
Tweet A couple of weeks ago, Kevin Johnstone, director of Tradeshows at the National Association of Music Manufacturers, started a LinkedIn discussion about priority point programs and on-site booth sales. If you are a member of this LinkedIn group or want to join, here’s a link to the discussion – MeetingTechOnline LinkedIn Group. It’s worth…
Read the full article »