Tweet Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time…
Tag Archive: tradeshow
Five Tips To Improve Your Tradeshow Exhibitor Communications
Tweet Recently, I’ve been doing a bit of research and consulting on exhibitor communications. While I’ve lived in and around shows for many years, in the past my focus has been more on revenue, lead management and ROI, and not so much on the service, hand holding and communication of confirmed exhibitors. Most tradeshows have…
Four Ways To Flip Your Tradeshow Buying And Selling Model
Tweet “People don’t like to be sold, but they love to buy!” Jeff Gitomer. That’s one of my favorite truth quotes, from Gitomer, a speaker, sales trainer and author of The Sales Bible, Little Red Book of Selling and many others. This truth is playing out in the way buyers are changing how they attack…
How The Billboard Effect Influences Your Tradeshow
Tweet About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels…
Priority Points, On-Site Booth Sales And The NFL Draft
Tweet A couple of weeks ago, Kevin Johnstone, director of Tradeshows at the National Association of Music Manufacturers, started a LinkedIn discussion about priority point programs and on-site booth sales. If you are a member of this LinkedIn group or want to join, here’s a link to the discussion – MeetingTechOnline LinkedIn Group. It’s worth…
