Tweet Recently, I’ve been doing a bit of research and consulting on exhibitor communications. While I’ve lived in and around shows for many years, in the past my focus has been more on revenue, lead management and ROI, and not so much on the service, hand holding and communication of confirmed exhibitors. Most tradeshows have…
Tag Archive: tradeshow
Four Ways To Flip Your Tradeshow Buying And Selling Model
Tweet “People don’t like to be sold, but they love to buy!” Jeff Gitomer. That’s one of my favorite truth quotes, from Gitomer, a speaker, sales trainer and author of The Sales Bible, Little Red Book of Selling and many others. This truth is playing out in the way buyers are changing how they attack…
How The Billboard Effect Influences Your Tradeshow
Tweet About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels…
Priority Points, On-Site Booth Sales And The NFL Draft
Tweet A couple of weeks ago, Kevin Johnstone, director of Tradeshows at the National Association of Music Manufacturers, started a LinkedIn discussion about priority point programs and on-site booth sales. If you are a member of this LinkedIn group or want to join, here’s a link to the discussion – MeetingTechOnline LinkedIn Group. It’s worth…
Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams
Tweet You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, “Congratulations, you’ve just won a free all-expenses paid trip for…
