Tag Archive: tradeshow

When Conference And Tradeshow Websites Fail

This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE's 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! [caption id="attachment_2601" align="aligncenter" width="500" caption="Image by Chris Summerlin Chapter Illustrations for forthcoming "Undercover User Experience" book by Cennydd ...

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Six Suspicious Tradeshow Areas That Need Exposing

Note from Jeff: Dave Lutz is on a rant. A good one in my opinion and all meeting and event professionals, nonprofit organizations and associations, and tradeshow organizers should heed his advice. It's time for the meetings and tradeshow industry to be more transparent about add-on fees, kickbacks, payouts and relationships. Here's his post that ...

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Ten Criteria For Choosing The Right Core Event Tech Providers

How do you choose which core event technology providers you're going to use? Core event technologies include your registration system, online event website and electronic marketing, event eCommunity, exhibitor sales management, tradeshow floor plan, lead retrieval, event management, event mobile app and others. Do you base ...

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Attracting & Engaging Peeps To Your Tradeshow

It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders - attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your next show? What ...

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5 Reasons To Increase Your Online Exhibitor Presence

This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page ...

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