Tweet Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market…
Tag Archive: target market
Developing Conference Education That Provides Solutions To Customers’ Needs
Tweet Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: their relationship with attendees. Conferences Should… Jeffrey Cufaude reminded me of the…
Identifying And Segmenting The Conference Target Audience
Tweet Is the goal of your annual meeting to make revenue for your organization? If it is, then are you attracting the right customer to your event? Show Me The Money Some associations with significant tradeshows make 60%-70% of their revenue from exhibit booth sales. Another 10%-20% of their revenue comes from sponsorships and advertising….
Understanding The Power Of Your Target Attendee
Tweet When you are involved in planning all of the conference’s logistics and programming, it is very easy to feel as if you are in a position of power. You’re the one who decides who will present. You’re the one who decides when a meal function will occur. You’re the one who decides what content…