Tweet A brilliant campfire story inspires action in its listeners. Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience. Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy…
Tag Archive: storytelling
Event Organizers: Chief Storytellers And Liars
Tweet You are a liar. At least Seth Godin thinks so. In Seth Godin’s book, All Marketers Are Liars, Godin claims that marketers lie to consumers because consumers demand it. He says that customers don’t really need an organization’s products and services. They buy them because they want what the organization sells, because of the…
Five Important Psychological Advantages Of Stories For Your Conferences And Events
Tweet Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is…
Two Conference Education Extremes: Reports And Stories
Tweet Most conference education sessions are broken. Creating The Walking Dead Attendee They are full of the requisite PowerPoint bullet presentations that promote status quo thinking. They lull attendees into a coma-like state of disinterest and boredom so that they become the walking dead. Admit it. You’ve been trapped in those dead presentations before. Even…
Three Critical Keys To Your Annual Meeting Education Success: Context, Recall And Storytelling
Tweet When was the last time you ordered something in a restaurant and the wait staff brought you the wrong dish? Go ahead and think about that for a minute. You’re probably thinking, “Uh-h, when was the last time that happened? Where was I?” French Onion Soup, Cheese Fondue And Mushroom Crepes It happened to…
