Tweet A brilliant campfire story inspires action in its listeners. Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience. Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy…
Tag Archive: stories
Five Important Psychological Advantages Of Stories For Your Conferences And Events
Tweet Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is…
Two Conference Education Extremes: Reports And Stories
Tweet Most conference education sessions are broken. Creating The Walking Dead Attendee They are full of the requisite PowerPoint bullet presentations that promote status quo thinking. They lull attendees into a coma-like state of disinterest and boredom so that they become the walking dead. Admit it. You’ve been trapped in those dead presentations before. Even…
Never Underestimate The Power Of A Great Story
Tweet Stories are powerful. They can be more effective than rational arguments in convincing people and getting others to see things your way. Take a look at this video ad, using storytelling to connect. Did you smile or laugh at the end? I did. And I even forwarded it to others. Then we laughed together. Do…
