Tag Archive: sponsorship

The Function Of Content Changes In Revolutionary Conferences

Tweet Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions. Our allegiance to…

Disruptive Revolutionary Conferences Are Coming: The Need To Refocus On Our Customer

Tweet “If anyone is going to disrupt this industry, it is going to be us!” I love this quote from Smart Customers, Stupid Companies. I think more conference organizers should adopt it! Here’s my question for meeting professionals and conference organizers: Are you going to have “Smart Attendees, Stupid Conferences or Smart Attendees, Smart Conferences?”…

It Is Time To Revolutionize Conferences

Tweet The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, out-dated rut for too long. Those planning and organizing conferences need to see themselves as creators and artists. As Seth Godin says in Linchpin, “An artist is someone who uses bravery, insight, creativity and boldness…

The Evolution Of Onsite Conferences: 26 Trends Coming To An Event Near You

Tweet The traditional conference meeting experience is out! People today are looking for unusual, new, innovative conference experiences. They don’t want to attend last year’s annual meeting that just changed the filler. They want something that feels as fresh as their first conference experience. They want an original experience. 26 Trends Coming Your Way Here…

Secrets For Growing Conference Sponsorship Revenues

Tweet Many conference and trade show organizers are focusing more attention on exhibit and sponsorship sales. Yet, the traditional revenue mix from exhibits and sponsorship is changing. More digital demonstration channels are being adopted and booth footprints are shrinking. The future opportunity is to shift reduced marketing spend from exhibitor booth square feet to more…