Tweet Has your conference sponsorship grown up? Or are you still offering first generation sponsorship that flashes logos on any and all available space at your conference venue? If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. Guess what, it doesn’t! Four Generations Of…
Tag Archive: sponsorship
Are You Attracting Your Best Attendees Or Are You Repelling Them?
Tweet Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Missed Opportunities To Grow Attendee Loyalty This summer, I attended three large conferences – one in our industry and…
Getting Your Sponsors To Trigger Their Sponsorships
Tweet A trend we’re seeing is that exhibitors are requiring less square footage and shifting dollars to other sponsorship opportunities. Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. The Shift From Exhibiting To Sponsorships This shift requires a more strategic and consultative sales approach. Many…
6 Sponsor Tips For Your Online Audio And Video Content
Tweet “It’s a people driven economy, stupid,” says Socialnomics author Erik Qualman. He starts his book with this paraphrase of the famous 1992 James Carville quote, “It’s the economy, stupid.” Qualman says it’s only a slight change of words but a drastic adjustment in business and social philosophy. It’s Socialnomics, a far-reaching revolution that will…