Tag Archive: Socialnomics

Who Says Social Media Doesn’t Have ROI?

Tweet One of the most frequently asked questions today  is “What is the ROI of social media?” Many have wrangled with this question. Some have developed their own ROI strategies.   Eric Qualman, author of Socialnomics, says that when he’s asked that question, he often replies with “What’s the ROI of your phone?” Interesting reply right? Yet,…