Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
Tag Archive: social networking
Confusing Social Terms Defined. Cheat Sheet: Web 2.0 Glossary
Tweet Imagine for a moment that in 1998, Google was operating in a garage, Apple introduced the iMac and the founder of Facebook was still in junior high school. Fast forward to today. A lot has changed. We’ve seen the rise of collaborative software and social networks. Web 2.0 has made seismic shifts in our…
Every 60 Seconds These 21 Things Happen On the Internet
Tweet Infographic by- Shanghai Web Designers The World Wide Web is growing rapidly. On average, 6 billion pages are added to the World Wide Web every day. Take a look at Go-Gulf‘s infographic about what happens on the web every 60 seconds. Did You Know? Did you know that every 60 seconds: The search engine…
Transitioning From The Experience Economy To The Social Economy
Tweet To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers…
Social Media Equals Human Content And Connection
Tweet The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic…
