Tweet To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers…
Tag Archive: social networking
Social Media Equals Human Content And Connection
Tweet The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic…
Where Are We And Where We Are Going?
Tweet The Pew Internet & American Life Project provides great data on Americans and the Internet. The Project produces reports exploring the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. They are a great resource of data for any conference organizer or assocation…
The Four Cs Of Social Engagement: Social Media For Events
Tweet According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for…
Connect To The New Social Nervous System Or Become Roadkill
Tweet “What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet’s future. To be more specific, amidst the texting and Twittering and Facebooking of a generation of digital natives,…
