Tweet Traditional marketing broadcasts messages to the masses via print, radio and TV. Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience. Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness….
Tag Archive: Social Media
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources
Tweet This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving…
Twitter For Events: Eye-Opening Data From Ten 2010 Events
Tweet Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media…
A Twitter Conference Primer: Part 2 – Marketing And Engagement
Tweet You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag….
A Twitter Conference Primer: Part 1 – Preparing For The Event
Tweet It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying. It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel…
