Tweet Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use…
Tag Archive: social media for associations
Using Social Media Successfully For A Digital Concierge And Customer Service 3.0
Tweet Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words “Ring for service.” In my opinion, many of today’s social media networks are the equivalent of that little bell with the words “Tweet or post for…
5 Ways To Super-Charge Engagement On Your Facebook Page
Tweet Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook’s jargon, processes and activity are part of mainstream society today. We judge relationships based on a person’s Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We…
Are Pirates Running Your Social Media?
Tweet Arrrr! Ahoy Mateys. We be here to take over th’ seven seas. We want ye gold. We want ye social media engagement. ‘Tis better to do ‘n ask fer forgiveness than wait fer ye approval. Translation: Hello social media friends, followers and connections! We don’t care about unspoken, traditional, bureaucratic practices and procedures. We…
Increasing Social Media Engagement Increases ROI
Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
