Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
Tag Archive: ROI social media
Who Says Social Media Doesn’t Have ROI?
Tweet One of the most frequently asked questions today is “What is the ROI of social media?” Many have wrangled with this question. Some have developed their own ROI strategies. Eric Qualman, author of Socialnomics, says that when he’s asked that question, he often replies with “What’s the ROI of your phone?” Interesting reply right? Yet,…
