Tweet It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on…
Tag Archive: online social media conversation
Increasing Social Media Engagement Increases ROI
Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
What Is An Online Social Media Conversation? Asks Liz Strauss
Tweet Blogger and communicator extraordinaire Liz Strauss recently posted this question on her blog, Successful And Outstanding Blog(gers): What Is an Online Social Media Conversation? She discusses the four categories of conversations that include conversations about: Subjective ideas, extending understanding and awareness Objective facts, that unites prevalent views Other people that can be critical, competitive,…
