Tag Archive: new consumer segmentations

Welcome To The New Normal: Tips For Event Professionals

On Wednesday, January 27, 2010, I had the pleasure of presenting a breakout at Explore Minnesota 2010 Tourism Conference. Here is the workshop description and PPT from that presentation. Many American consumers have internalized the recession experience. Research shows that marketers need a fresh lens through which to view consumers in a post-recession world. Traditional assumptions ...

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