Tweet Our profession is at risk. More small meetings, shorter lead times and RFP abuse are on a collision course for commoditizing our industry. It shouldn’t be commoditized! Hotels react by throwing technology and lower-level sales professionals against the problem. The model is not sustainable. Group Meetings Are Big Business Even a small meeting of…
Tag Archive: meeting professionals
Helping Your Attendees Aspire To Their Dreams
Tweet I strongly believe that consumption is less about reflecting who we are–even though that’s clearly a fundamental dimension of it–as much as it’s about who we wish to be. ~ Paul Mullins, The Archaeology Of Consumer Culture. Your conference attendees’ choice of education sessions identifies who they are and also about who they want…
What Associations And Meeting Professionals Want In Tradeshow Partnerships
Tweet Imagine this scenario. A nonprofit trade association decides it want to add a tradeshow to its annual conference. It’s never produced a tradeshow in the past and wants to secure a third-party planner to produce the show. Typically, an association tradeshow should have a potential of $150,000 or more in revenue to justify securing…
Events As The New Black In Content Marketing
Tweet Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing…
Overhauling Your Conference To Adapt To The Lean, Mean, Thinking Machine
Tweet Regardless of one’s age, culture, gender or race, we share one thing in common: Our human brains love to learn! Our brains are a lean, mean, thinkin’ machine. It’s always on the prowl for new things to explore. It is genetically programmed to learn. Brain Boredom Our brains are always paying attention to something…
