Tweet I love a cloned conference! Don’t you? Jeff Rodgers of Zap Creative has launched The Meetings Department that offers a plug and play template for your next meeting. Starting at $5,000, you purchase a cloned conference experience with a minute-by-minute show flow, script for general sessions and awards, walk-in and walk-out music and videos…
Tag Archive: meeting planning basics
The HIPPO In The Room: You Are Not Your Audience
Tweet Dear Conference Organizer: You are not your audience. You are not your customers. Yes, you have your own preferences, your own likes, your own tastes. But you are not planning that event for yourself. And what you like is probably far from what your audience likes. You have to get out of your own…
Your Conference Attendance Marketing Silver Bullet
Tweet It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already…
Create An Event Pre-Mortem Instead Of An Event Autopsy
Tweet The knife plunged into the skin creating a diagonal slash starting at the shoulder. The gloved hands plunged the knife into the body again creating a second diagonal cut in the opposite shoulder. The two incisions met at a point and then continued in a vertical downward slice. The letter Y was scarred permanently…
Your Memory: The Engine And Bottleneck Of Learning
Tweet Myth: The more we sit and listen to conference lectures, the more we learn. Fact: Our memory is both the engine and the bottleneck of learning. The more information we receive without thinking about it, the more we corrupt our learning. Three Critical Factors Of Working Memory Working memory is the part of your…
