Tag Archive: market segmentation

Do You Have Inbred Conference Marketing?

Tweet Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something…

How Are Your Conference Attendees Preprogrammed And Hard Wired?

Tweet What type of “P” mindset do your conference attendees have? You need to know before you can start programming for your conference. In order to help answer three of your most conference planning pressing questions: Who are we designing this experience for? Who do we need to attract today, so that we’ll be relevant…

Who Is Your Conference Really Attracting?

Tweet Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market…

Identifying And Segmenting The Conference Target Audience

Tweet Is the goal of your annual meeting to make revenue for your organization? If it is, then are you attracting the right customer to your event? Show Me The Money Some associations with significant tradeshows make 60%-70% of their revenue from exhibit booth sales. Another 10%-20% of their revenue comes from sponsorships and advertising….

Understanding The Power Of Your Target Attendee

Tweet When you are involved in planning all of the conference’s logistics and programming, it is very easy to feel as if you are in a position of power. You’re the one who decides who will present. You’re the one who decides when a meal function will occur. You’re the one who decides what content…