Tweet What if you could create a volunteer army of true believers who spread the word about your conference? Would you? Sure you would. Creating Customer Evangelists More Profitable Than Marketing Creating customer evangelists is a more efficient and profitable approach to acquiring and retaining customers than traditional marketing says authors Ben McConnell and Jackie…
Tag Archive: loyalty
We Need a Little Community, Right This Very Minute!
Tweet Your organization is no longer the only game in town. Unless your business has golden handcuffs like certification, you’re probably having a challenge with retention and attracting new members. Your business needs an effective strategy to increase value and grow loyalty. The most urgent and critical opportunity for membership organizations to increase value and…
I Can’t Get No [Conference] Satisfaction
Tweet I can’t get no conference satisfaction, I can’t get no conference satisfaction, ‘Cause I try and I try and I try and I try. I can’t get no, I can’t get no. When I’m sittin’ in your session and a man comes on the stage he’s tellin’ me more and more about some useless…
Do You Want Satisfied Conference Attendees Or Loyal Attendees?
Tweet Do you want a satisfied spouse or a loyal spouse? Think about that. Which one is it? I don’t know about you but I want a satisfied and loyal spouse! Now, do you want satisfied customers or loyal customers? Ok, committed relationships and marriages are not the best analogy for business relationships. Marriages are…
Six Steps To Develop A LTR Plan With Your Conference Participants
Tweet As you shift from a focus of a short-term, one-night stand conference experience to a long term relationship (LTR) with potential and registered attendees, you need to plan things differently. A LTR view means you look at each year and think about how you can begin to develop, build and maintain a community experience…
