This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene.
You've convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated ...
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With the explosion of social media comes the expectation that content should be free.
How do you embrace that as a way to create greater demand for your face-to-face events — and attract new members?
This past summer we've experienced a confluence of events with significant implications ...
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