Tweet This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. Many associations are trying to find a way to reach a generation that’s eager to be entertained and informed, yet resistant to the familiar, in-your-face, 20th-century approach. The target…
Tag Archive: GenY
Conference Curiosity Didn’t Kill The Proverbial Cat. It Awakened The Attendee
Tweet Imagine a conference where every attendee was learning, a world where what the attendee wondered was more interesting than what the expert presenter knew, and curiosity counted for more than certain knowledge. (With nods to a quote from The Cluetrain Manifesto.) I don’t know about you. I certainly want to attend a conference where…
Think Left, Right, Low & High: Think Differently About Attracting Gen X & Y To Your Next Event
Tweet CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr….
Don’t You Forget About Me: 5 Considerations To Attract Gen X & Y Attendees
Tweet CEIR Report Power Of Exhibitions In 21st Century Review Part I “A trade show is a trade show … I don’t expect anything to change.” Chad, 26. Imagine this comment came from one of your recent conference attendees. What would you do? How would you engage Chad in a future exhibition or event? Chad’s…
A Look At Bad Twitter Demographics From A Know-It-All Millennial
Tweet This is a guest post from Joe Flowers, a Millennial and co-worker of mine. To read more about Joe, scroll to bottom of post. Yesterday afternoon, Jeff was kind enough to ruin my Wednesday by sending me a link to a blog post entitled “Twitter: It’s a GenX Thing.” The blog was just a…
