Tweet A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a…
Tag Archive: Free online content
Who Is Competing For Your Member’s Wallets And Time?
Tweet Who’s competing for your member’s professional development share of wallet and time? Where is community forming around industry issues? Who are the thought leaders and influencers in your industry? Are they friend or foe? These are the questions that keep me up at night. The rise of content marketing and the ease of forming…
The Battle For Next Generation Conference And Membership Revenue Models Has Just Begun
Tweet Do you hear the thunder coming over the mountain? You know, the roar of uncertainty and the rumble of disruptive innovation marching towards the association and event world. What roar you ask? Or perhaps you say, “It’s just not true,” as you listen with deaf ears. Well, consider the following. Umair Haque, Director of…
Buzz 2009 Hive Waggle Dance For Meeting Planners: The Living Conference
Tweet Did you hear the Buzz July 9, 2009? Did you hear about “The Living Conference?” And no it wasn’t the hornet’s nest that I poked this time. It was the Buzz 2009 association leaders (not social media strategists) pollinating new social media fields. Yes, those assocaiation leaders even stepped right into our meeting and…
