Tweet You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business…
Tag Archive: face-to-face event
Four Rules to Create Value 2.0 for Events
Tweet This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk….
Baseball, Children’s Counting Rhymes And Virtual Events
Tweet Eeny, meeny, miny, moe Face-To-Face or Virtual Go My mother told me To pick the very best one And you are [not] it. Often when meeting professionals consider whether to offer a face-to-face or virtual event, they feel as if the choice is best made by using a children’s counting rhyme. You know… Pizza,…
Is It Our (De)-Fault To Distance Ourselves From The Meeting’s Content And Programming?
Tweet What event professional do you know that takes full responsibility for the entire attendee experience at their face-to-face event or meeting? What would meetings and events look like if meeting professional’s quit blaming others for the content, programming and experience of the event? For the past 18 months I’ve consistently heard meetings and event…
8 Ways To Provide Remarkable, Purple Cow, Unique Conference Experiences
Tweet There seems to be an important theme lately in some bloggers posts. The topic de jour is the poor quality of conferences. These bloggers are tired of paying for negative conference experiences. Their posts give conference organizers some insight into what attendees really value at events. Olivier Blanchard has some harsh, strong and truthful…
