Tweet If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or…
Tag Archive: experience economy
Transitioning From The Experience Economy To The Social Economy
Tweet To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers…
