Tweet Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time…
Tag Archive: exhibitor
Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams
Tweet You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, “Congratulations, you’ve just won a free all-expenses paid trip for…
When Conference And Tradeshow Websites Fail
Tweet This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE’s 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! In my consulting biz, I look at a lot of major conference and trade show…
5 Reasons To Increase Your Online Exhibitor Presence
Tweet This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit….
Where’s Waldo The Supplier?
Tweet Imagine the typical conference scene depicting hundreds of people at a convention center doing a variety of interesting meeting and tradeshow things. Now consider this image is a hand drawn double page spread in large children’s book. Your task as the reader is to find Waldo, the supplier and exhibitor, at the event hidden…
