Tweet You are a liar. At least Seth Godin thinks so. In Seth Godin’s book, All Marketers Are Liars, Godin claims that marketers lie to consumers because consumers demand it. He says that customers don’t really need an organization’s products and services. They buy them because they want what the organization sells, because of the…
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Tweet While a journey is a road, not a destination, most meetings are about the destination not the road. Choosing the right destination is critical to a meetings’ success. Effective meting professionals focus on two key factors in the site selection process: Foretelling an organization’s meeting requirements and Evaluating a potential site’s ability to meet…
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