Tweet “This year we are going to start engaging with more people via social media,” your boss says at the staff meeting. “We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.” Hearts drop. Eyes roll….
Tag Archive: event
Top Seven Conference Functions Easily Leveraged By Social Media
Tweet Your conference’s social media presence is worthless unless you do something with it. It isn’t enough to have a conference blog, an event Facebook page, a conference YouTube channel, an event Twitter profile, a LinkedIn event or a multiplicity of other outposts in social media. Ok, perhaps it’s better than not having a presence…
Event Organizers: Chief Storytellers And Liars
Tweet You are a liar. At least Seth Godin thinks so. In Seth Godin’s book, All Marketers Are Liars, Godin claims that marketers lie to consumers because consumers demand it. He says that customers don’t really need an organization’s products and services. They buy them because they want what the organization sells, because of the…
Meeting Site Selection Cheat Sheet: Logistics
Tweet While a journey is a road, not a destination, most meetings are about the destination not the road. Choosing the right destination is critical to a meetings’ success. Effective meting professionals focus on two key factors in the site selection process: Foretelling an organization’s meeting requirements and Evaluating a potential site’s ability to meet…
Meeting Site Selection Cheat Sheet: Attendee Perspective
Tweet Location, location, location. Three of the most important words in a meeting professional’s repertoire. The selection of a city and venue is a critical factor in the success of a meeting. Choose the wrong city and your potential attendees may not register. Choose the wrong venue location (airport, downtown, resort or suburb) and your…
