Tag Archive: event professionals

Events As The New Black In Content Marketing

Tweet Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing…

The Top Traits Of Rock Star Event Professionals

Tweet Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock…

7 Meetings Industry Take-Aways From Convening Leaders 2010

Tweet Here are seven takeaways from  PCMA’s 54th Convening Leaders Annual Conference that I attended recently in Dallas, TX.   1. Expert failure in the decision making process occurs for one of two reasons: incompetence, the disease of idiocy, or  miscalibration, the disease of over confidence. Miscalibration is more dangerous than incompetency.  In times of…