Tweet Marketing’s positioning strategies died when disco was king. It’s stuck in a bad hair day of a 1970s time warp. It’s like a man trying to wear platform shoes, a silk print shirt, gold chains and a tacky polyester leisure suit to a job interview today. It’s just not right. Many of marketing’s truisms…
Tag Archive: event marketing
Marketing Your Event To Prospects And Past Attendees
Tweet Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending…
Make Your Conference Irresistible!
Tweet This post is by Dave Lutz. One of the sessions that I looked forward to the most at Event Camp Chicago 2011 was from Liz Strauss. Liz is a deep thinker. And she did not disappoint! I had to go back and watch the recording to get my head around how to best apply…
Unleash Your Conference Participants To Become WOM Influencers
Tweet Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded…
Identifying Influencers: Harnessing The Power Of Individuals
Tweet Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of…
