Tweet According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship…
Tag Archive: event marketing
Using Content Marketing To Grow Conference Attendance
Tweet Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing?…
New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have?
Tweet Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers? The Movie Trailer Promotion When you go to the movies, the first 10-15 minutes before…
Small Groups Of Friends Are The Key To Influence Not Swaying Influential People
Tweet Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it…
Creating A World Wide Rave For Your Conference
Tweet The World Wide Rave is one of the most exciting and powerful ways to reach an audience says David Meerman Scott. Imagine if people couldn’t stop talking about your conference, your organization, your exhibitors and your sponsors online. Imagine if they were posting information about your upcoming event in Facebook, Twitter, LinkedIn and other…
