Tweet The World Wide Rave is one of the most exciting and powerful ways to reach an audience says David Meerman Scott. Imagine if people couldn’t stop talking about your conference, your organization, your exhibitors and your sponsors online. Imagine if they were posting information about your upcoming event in Facebook, Twitter, LinkedIn and other…
Tag Archive: event marketing
Using Emotional Targeting In Your Event Marketing Materials
Tweet Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But…
Death At The Disco: Positioning Strategies Out, Customer-Driven In
Tweet Marketing’s positioning strategies died when disco was king. It’s stuck in a bad hair day of a 1970s time warp. It’s like a man trying to wear platform shoes, a silk print shirt, gold chains and a tacky polyester leisure suit to a job interview today. It’s just not right. Many of marketing’s truisms…
Marketing Your Event To Prospects And Past Attendees
Tweet Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending…
Make Your Conference Irresistible!
Tweet This post is by Dave Lutz. One of the sessions that I looked forward to the most at Event Camp Chicago 2011 was from Liz Strauss. Liz is a deep thinker. And she did not disappoint! I had to go back and watch the recording to get my head around how to best apply…
