Tweet Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook’s jargon, processes and activity are part of mainstream society today. We judge relationships based on a person’s Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We…
Tag Archive: engagement
Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists
Tweet It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on…
The Internet Is Changing Conference Learning. Are You?
Tweet Whether we like it or not, the Web has changed the way we view things. For example, we are accustomed to clicking to a new page when the current one is boring. We spend our time on Websites that give us the most satisfaction. During conferences, people have no problem with walking out of…
Increasing Social Media Engagement Increases ROI
Tweet Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level…
Creating Sizzling Audiences: From Essential Sparks To Combustible Motivation
Tweet Imagine for a moment that you’re preparing for a presentation for an upcoming conference. Close your eyes and visualize that your audience appears to be actually sizzling in their seats with enthusiasm. They are on fire for your words. Now imagine you have that same experience every time you present. Creating Audience Combustible Motivation…
