Tweet In order for conferences to compete in this new digital age, conference organizers must view conference education not as the place where content is delivered, but as a place where the content is discussed, analyzed and evaluated by the attendee. We have to move from our old school, out dated thinking that the conference…
Tag Archive: Education
Conferences Need To Focus More On Learning Design And Less On Information Transfer
Tweet Recent research shows that conference organizers should focus their conference education efforts more on learning design and less on delivery of information. Too often, conference organizers and meeting professionals secure speakers to present specific topics and then think their job is done. Their focus is completely on the content and the delivery of the…
Research: People Want Learning Opportunities At Tradeshows!
Tweet Many (exhibition) attendees have dual needs for attending: shopping (69%) and learning (66%). ~ CEIR, What Attendees Want From Exhibitions, February 4, 2013 They come to your tradeshow with very real learning needs related to their own personal and professional development. If you are not integrating more education experiences within and at your tradeshow,…
Content Is Not Education
Tweet Let’s get one thing straight: Content is not education! If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet. But content is not education. Just as information and data is not education. Offering Content Is Not Enough People attend conferences for two…
Zombie Conferences Create Dead Leaders Walking
Tweet Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person’s mind. They stuff more information into their presentation…