Tag Archive: content

The Function Of Content Changes In Revolutionary Conferences

Tweet Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions. Our allegiance to…

Is Your Conference Guilty Of Content Bulimia?

Tweet Is your conference guilty of creating content bulimia for its stakeholders? You attendees binge and purge information at great speeds as your presenters race to cover content. They enter a room and receive a shovel load of content pushed at them at warp speeds. They think they are consuming as much as possible. As…

Is Your Conference Churning Out Junk Information?

Tweet We live in world where overconsumption is the norm. We over consume things to keep up with the Jones and Smiths. We over consume food at all you can eat smorgasbord buffets and 24 hour drive thrus. We over consume information from a variety of sources. Today, we have factory farms that churn out…

Zombie Conferences Create Dead Leaders Walking

Tweet Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person’s mind. They stuff more information into their presentation…

Content Marketing Strategies Light The Way For Weary Travelers

Tweet Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete…