Tweet This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. I’ve been following Scott since 2007 when I first hired him to present. His presentation, “Leveraging Disruptive Innovations For Business Success,” was one of the best I’ve seen in a while. And, it has given me a lot…
Tag Archive: content marketing
Content Marketing Strategies Light The Way For Weary Travelers
Tweet Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete…
SlideShare: The Largest Professional Content Sharing Community In The World [Infographic]
Tweet According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare). Is this the social media tool that is missing from your tool box? More conferences should consider using SlideShare as a way to share content and information with those outside of…
Conference Lessons You Can Learn From Apple
Tweet I walked into the newly expanded Apple Store at Knox Henderson on the day of the release of the next version of the iPhone. I hesitated at first thinking it would be packed with crowds but my iPhone was stuck in the middle of an upgrade. I needed help and I needed it fast….
Getting Your Sponsors To Trigger Their Sponsorships
Tweet A trend we’re seeing is that exhibitors are requiring less square footage and shifting dollars to other sponsorship opportunities. Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. The Shift From Exhibiting To Sponsorships This shift requires a more strategic and consultative sales approach. Many…