Tag Archive: content marketing

Building Your Conference Community Drip By Drip

Tweet Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books.¬†Earlier this year, Seth published his¬†5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post…

Five Forces Reshaping Associations

Tweet This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. I’ve been following Scott since 2007 when I first hired him to present. His presentation, “Leveraging Disruptive Innovations For Business Success,” was one of the best I’ve seen in a while. And, it has given me a lot…

Content Marketing Strategies Light The Way For Weary Travelers

Tweet Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete…

SlideShare: The Largest Professional Content Sharing Community In The World [Infographic]

Tweet   According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare). Is this the social media tool that is missing from your tool box? More conferences should consider using SlideShare as a way to share content and information with those outside of…

Conference Lessons You Can Learn From Apple

Tweet I walked into the newly expanded Apple Store at Knox Henderson on the day of the release of the next version of the iPhone. I hesitated at first thinking it would be packed with crowds but my iPhone was stuck in the middle of an upgrade. I needed help and I needed it fast….