Tweet Whether we like it or not, the Web has changed the way we view things. For example, we are accustomed to clicking to a new page when the current one is boring. We spend our time on Websites that give us the most satisfaction. During conferences, people have no problem with walking out of…
Tag Archive: conferences
Sometimes You Need To Trash The Container With The Leftovers
Tweet Have you ever put leftover food in an empty plastic container? Sure you have! We’ve all done it, especially around the holidays. It Came From The Fridge Have you ever opened up the refrigerator and smelled something foul? Bet you’ve done that too, even if you won’t admit it. Once you take a whiff…
Learning Is Not Easy When Speakers Make It So Hard
Tweet Speakers talk. Audiences listen. Let me rephrase it another way. Trainers talk. Learners listen. This is one of the most powerful learning beliefs in our culture today. We embrace it as truth. We create education programming based on this conviction. We pay for professional development grounded in this certainty. Our belief in this idea…
Expert Presenters Make A Difference In Conference Education
Tweet Your conference presenters have tremendous power. They probably have more power than the venue, the logistics, other registrants, the host organization, the schedule or the content on your attendee’s experience. So shouldn’t conference organizers focus their energies on enhancing the aspects that truly make a difference in an attendees’ experience? How many of your…
Using Emotional Targeting In Your Event Marketing Materials
Tweet Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But…
