Tweet Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers…
Tag Archive: conference revenue models
Identifying Conference Targets Of Opportunity For Growth
Tweet Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at…
The Conference Life Cycle: Where Is Your Event In This Process?
Tweet All associations, businesses and professions must continually adapt in order to survive. Organizations, products and services go through a four stage life cycle: startup, growth, maturity and decline. Unless the organization reinvents itself, it declines and ceases to exist. The business life cycle also applies to conferences, meetings and events. Where do you think…
What’s Your Place [Association Or Conference] In The Brave New [Economy] World?
Tweet Few industries are escaping the impact of the current cultural and economic forces. Web 2.0 technologies like social networks, blogging, 3-D worlds, live streaming, hybrid events with real-time virtual chat, and low-cost video cameras and production tools have created new ways for people to create experience, share and consume digital content. This shift is…
