Tweet Event Organizers Investigated For Not Following FTC Guidelines Did you know that at a January 2010 event held by Ann Taylor Loft was investigated by the U.S. Federal Trade Commission (FTC) for possible violation of new marketing guidelines which apply to WOM, Social Media, TV, radio and print? That’s right, the event organizers were…
Tag Archive: blogs
Is MPI Buying Positive Social Media Mentions For WEC?
Tweet This week, MPI will have its annual World Education Congress (WEC). As some of you know, I worked for MPI several years ago and even planned content for the WEC in the late 1990s. Many readers remember my feelings about the 2009 WEC Virtual Access Pass debacle. But this year, MPI created a new…
Are Your Annual Meetings Producing Life-Giving Oxygen Or Life-Draining Experiences?
Tweet Oxygen, we can’t live without it. We need it to live, breath and function. This colorless, odorless, tasteless gas is the third most abundant element in the universe next to hydrogen and helium. It changes everything it touches. It forms compounds with almost everything it contacts and creates something new. Most molecules in living…
Six Social Media Event Marketing Blunders To Avoid
Tweet This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results. Unfortunately, most attempts at using social media to attract attendees or increase…
The Quest for Continuous Meeting Improvement
Tweet Every business seeks to hire and retain exceptional talent. Organizations that demonstrate that they care for their people are making an investment in their future. We’ve all heard it many times over. For meeting professionals to bring the greatest value to their organization, they’ve got to be strategic. The path leading to the executive…
