Tweet This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. Many associations are trying to find a way to reach a generation that’s eager to be entertained and informed, yet resistant to the familiar, in-your-face, 20th-century approach. The target…
Tag Archive: attracting millennials
Want To Attract More Millennials To Your Next Tradeshow? Try These Tips
Tweet Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and…
