Tweet People’s behaviors, needs and preferences online reflect their offline actions. Understanding some of their online human activity can help conference organizers understand and connect with their onsite conference attendees. Ultimately, securing the right kind of conference content is exactly what your attendees seek. The Research In Spring 2011, About. com partnered with Latitude to…
Tag Archive: attracting attendees
Using Social Media To Generate Conference Attendee Registration
Tweet “This year we are going to start engaging with more people via social media,” your boss says at the staff meeting. “We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.” Hearts drop. Eyes roll….
Are You Attracting The Right Customer For Your Conference?
Tweet Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers…
Identifying Conference Targets Of Opportunity For Growth
Tweet Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at…
Your Conference Attendance Marketing Silver Bullet
Tweet It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already…
