Tweet We are living in a period where we are straddling two different society cultures and economies. We are transitioning from a push economy to a pull economy. From Hierarchical To Networked-Based Today’s participatory networked culture has changed business and organizations from a push approach (hierarchical, from the center out to others), to a pull…
Tag Archive: association
Three Social Media Models For Your Organization To Consider
Tweet Who should be in control of social media at our company? It’s a question I hear a lot. The answer is not black and white. The answer depends. I typically answer the question with a question: “What type of organizational structure do you have in place already? Is it departmentalized, decentralized or perhaps networked/coordinated?”…
The Benefit Of Shifting From Presenting To Participating
Tweet “Not a presentation, a participation,” says Scott Gould. The Typical Presentation Like Minds Conference founder Scott Gould raised an interesting question on his blog this week. He was talking to his compadre Robin Dickinson about an upcoming presentation he was delivering. The presentation was on participation. Robin challenged Scott to move from presenting information about…
Move From Broadcast To Social Engagement With Your Facebook Page
Tweet Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don’t focus on their customers. They focus on themselves. These organizations…
Nine Key Principles For Association Success
Tweet Is the association business climate keeping up with increasing speed of change? The association C-Suite, along with their Board of Directors, continue their traditional plans for the future as if nothing has changed. Unfortunately, their conventional planning methods cannot cope with so much uncertainty. Living In Snow Globes Disruptive innovation usually forces unexpected chains…
