Tag Archive: association

Reinventing, Reimagining And Rethinking Traditional Conferences

Tweet Activism, advocacy, associations, boardrooms, battlefields, churches, education, faith groups, governments, media, nonprofits, philanthropy, retail, technology and work are all being reinvented. We are rethinking and reimagining all of our traditional institutions. This includes the meetings industry’s traditional conference. Our conferences are being reinvented by people who don’t follow the accepted practices and unspoken rules….

Guaranteed To Disrupt Your Conference: The Generational Divide

Tweet Baby Boomers used to say “Don’t trust anyone under 30!” Today, the under 30s generation says, “Don’t trust anyone over 30!” If your conference is not prepared for the astonishing change in new attitudes and behaviors of the under 30s crowd, you are going to be left behind at the altar crying for more…

Are You Attracting Your Best Attendees Or Are You Repelling Them?

Tweet Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Missed Opportunities To Grow Attendee Loyalty This summer, I attended three large conferences – one in our industry and…

Will Nonprofit Trade Associations Embrace Open Educational Resources [OER]?

Tweet Openness in education is an emergent practice among many organizations and institutions. Open educational resources (OER) affect the practices of instruction, learning, presenting and teaching. Will nonprofit trade associations embrace OER or will they continue to keep educational resources behind a member wall or for purchase only? Defining OER OER are educational materials such…

Three Reasons Not To Start An Association Certification Program

Tweet “All organizations can develop certification. But not all should!” ~ Mickie Rops, CAE, Credentialing Expert Some organizations think creating a certification program is the sure way to solve some of its problems. Sometime it is a valid way to solve industry-related challenges. Sometimes, it is like using a screwdriver to hammer nails. It just…