Do Not Let Your Legacy AMS Kill Your Conference

Tweet Here’s a newsflash for your IT department: Technology that is built for purpose (registration, expo sales, speaker management, etc.) does not need to integrate with your legacy association management system (AMS) in order to be implemented. Read that again! It’s true and something you need to understand before your AMS kills your conference. Your…

How To Influence Facebook Users

Tweet Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use…

How Conferences Can Find Their Future

Tweet For most of us, the future is our past. So many people try to create a new future by modifying their past. We insist on doing more of the same that we’ve always done. We cross our fingers and hope it results in a new future. It won’t. Nostalgia Is Good For A Rose…

Using Social Media Successfully For A Digital Concierge And Customer Service 3.0

Tweet Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words “Ring for service.” In my opinion, many of today’s social media networks are the equivalent of that little bell with the words “Tweet or post for…

5 Ways To Super-Charge Engagement On Your Facebook Page

Tweet Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook’s jargon, processes and activity are part of mainstream society today. We judge relationships based on a person’s Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We…