Innovation Starts With Observing Your Conference Attendees In Action

Tweet With today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it says author Steven Berlin Johnson. Some environments and workplace cultures squelch innovation while others breed it he adds. So what do conference organizers need in order to embrace innovation in their conferences, meetings and events? The…

High Voltage Highlights About Speakers At Meetings Infographic

Tweet Share this Image On Your Site Please include attribution to http://jeffhurtblog.com with this graphic. The 2013 Speaker Report: The Use of Professional and Industry Speakers In the Meetings Market (Free PDF download. No contact information required.)

Conference Education Should Drive Business Growth

Tweet The only reason that conference education sessions exist is to drive a business’ outcomes. (paraphrase author Rita Smith.) Ok, sure some conference education sessions exist for personal development, hobbies or pleasure. But most of us attend conferences to learn and grow professionally. Yet, in many cases, the business, meaning an attendees’ employer and business,…

What Will Associations Monetize In The Future?

Tweet Associations offer more than education opportunities. They provide industry research, membership, certification and standards, networking and advocacy. And all of these services have been monetized in order to provide additional services for their members. Yet, today, many of these services have become commoditized. Others produce these products, often at higher quality, with value-adds, at…

Three Detours That Derail Conference YES Decisions

Tweet Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many more frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Your next move must be stellar to convert that…