Tweet The experience matters! It is one of the most (over?) used business phrases today. Most business professionals agree that the experience matters to consumers. As consumers, we even agree that our experiences with brands and organizations drive our future buying decisions. So why is it that most conference organizers do not focus on designing…
Category Archives: Event & Meeting Planning
The Changing Role Of Conference Education
Tweet The abundance of information, resources and relationships that is easily accessible via the internet increasingly challenges the traditional conference education model. In a world where information is everywhere, do people really want to pay for registration, airfare, lodging and expenses to access more information at a conference, even if it’s information from their colleagues?…
Is Your Conference Churning Out Junk Information?
Tweet We live in world where overconsumption is the norm. We over consume things to keep up with the Jones and Smiths. We over consume food at all you can eat smorgasbord buffets and 24 hour drive thrus. We over consume information from a variety of sources. Today, we have factory farms that churn out…
Fighting Cynicism As A Meeting Professional
Tweet Cynicism is contagious! So is hope! Which do you display the most? Cynicism or hope? And if you work with others that are true cynics, do NOT forward this post to them. It will just make matters worse. Cynicism Is A Luxury You Can’t Afford Cynicism is an ugly lavishness that you don’t need….
Conference Bulk Learning Is An Oxymoron
Tweet It sounds so cliché: Conference bulk learning is an oxymoron. Yet, too many of us have bought into the idea that the more information we have, the more information that we consume, the more information that we try to stuff in our heads, the better we are. Ultimately, information has become a problem, not…