Category Archives: Event & Meeting Planning

Our Conferences Are In Need Of An Epidemic

Tweet Are you a virus? Let me rephrase that. Do you see yourself as an innovator, a change agent, one that pushes the envelope? If you do, you may very well be a virus. Defining A Virus A virus is an infectious agent that replicates within the cells of a living host. Viruses spread in…

Gaining Conference Market Share Through Legal Stealing

Tweet Unless your conference is growing, you are on the road to decline. All conference attendance plateaus eventually erode. Unless you are taking conference attendee market share from others, you are not growing significantly. Stealing And Trespassing Are Legal When Attracting Conference Registrants There is a closed market for conference registrants. Yes, that’s right. There…

Creating Compelling Irresistible Social Conference Experiences

Tweet Social. It’s a word that strikes fear in some and excites others. Today it seems that everything is social. From social media to social networking to social technology to social business, the trend is all things social. It’s the new black. Defining The Social Conference So what is the social conference? Does it mean…

The Conference Innovators DNA

Tweet The Conference Innovators DNA View more presentations from Jeff Hurt Innovation. It’s the heartbeat of today’s economy. It’s also where meeting professionals need to focus their attention, time and resources to compete in the meetings marketplace. Average meetings are planned by average meeting professionals. Yet, most conference attendees don’t want to pay for an…

How Conferences Can Find Their Future

Tweet For most of us, the future is our past. So many people try to create a new future by modifying their past. We insist on doing more of the same that we’ve always done. We cross our fingers and hope it results in a new future. It won’t. Nostalgia Is Good For A Rose…