Category Archives: Event & Meeting Planning

C2-MTL: A Conference Dream Becomes A Reality

Tweet In 2010, Daniel Lamarre (CEO, Cirque du Soleil) longed for a new kind of business conference. One where business leaders from all walks of life might come together to explore, discuss and design best options to inspire creativity and innovation within their own companies. Lamarre shared his dream with Sid Lee, a creative services firm…

Conference Organizers Should Transition From Familiar Terrain

Tweet In order for conferences to compete in this new digital age, conference organizers must view conference education not as the place where content is delivered, but as a place where the content is discussed, analyzed and evaluated by the attendee. We have to move from our old school, out dated thinking that the conference…

Conferences Need To Focus More On Learning Design And Less On Information Transfer

Tweet Recent research shows that conference organizers should focus their conference education efforts more on learning design and less on delivery of information. Too often, conference organizers and meeting professionals secure speakers to present specific topics and then think their job is done. Their focus is completely on the content and the delivery of the…

Why Your Conference Needs More Connexity: Community And Connections

Tweet With information accessible 24/7 online, networking has become one of the primary reasons people choose to attend your conference. The opportunity to connect face-to-face is too critical to be happenstance. Creating Conference Connections That Matter Conference attendees want dedicated time that they can connect with individuals to share stories, insight and experiences. Speed networking…

Does Your Conference Promote The Wrong End Of A Telescope?

Tweet “How much are our attendees willing to pay?” It is a question that many conference hosts and organizers frequently ask when they begin planning their events. It’s like asking the question, “What topics do you want to hear at next year’s conference?” Instead of asking, “What’s keeping you up at night?” Challenge is that…