Author Archives: Dave Lutz

Engaging Conference Attendees At Hello Results In Big Rewards

Tweet Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the…

The Sponsorship Whisperer Builds Trust With Each Encounter

Tweet Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or…

Three Conference Speaker Ahas You Need to Know

Tweet How does your conference speaker selection process compare to other organizations? What’s working and what isn’t when it comes to selecting and securing industry and professional speakers? The Use Of Professional And Industry Speakers The past summer, Velvet Chainsaw partnered with Tagoras, a leading market research and consulting company for learning, to survey conference…

Budget Benchmarking Drives Smarter Conference Spend Decisions

Tweet It’s budget planning season for many meeting professionals. Many are poring over spreadsheets, as they seek out creative ways to do more with less. The burning question: What items can be trimmed without negatively impacting the attendee experience. One of the tools we like to use when we look at how to stretch a…

Wendy Holliday Joins the Velvet Chainsaw Team

Tweet We’re excited to welcome Wendy Holliday, Vice President, Attendee Acquisition & Experience to the Velvet Chainsaw Consulting team! Today is her first day on the job. For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Her responsibilities included directing…