Tweet Co-locating your conference can be a high-risk, high-reward proposition. Before you decide to co-locate your conference with another conference, you need to view the decision through a strategic long-term lens. Defining Co-Location At the basic level, co-locating a conference is placing two or more conferences at the same location, at the same time. Some…
Author Archives: Dave Lutz
3 Ways To Leverage Content Marketing To Align With Your Goals
Tweet A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a…
Who Is Competing For Your Member’s Wallets And Time?
Tweet Who’s competing for your member’s professional development share of wallet and time? Where is community forming around industry issues? Who are the thought leaders and influencers in your industry? Are they friend or foe? These are the questions that keep me up at night. The rise of content marketing and the ease of forming…
5 Social Media Practices You Should Not Do
Tweet I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs…
Your Conference Attendance Marketing Silver Bullet
Tweet It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already…
