Tweet Yesterday, we received notice that an article I penned in the October, 2012 issue of Convene – Is Your Conference Marketing So Last Year? included content that was lifted from Rottman Creative Group’s Manifesto. The article included concepts that were created during collaboration with other parties for a couple of industry presentations. We…
Author Archives: Dave Lutz
Who Is Your Conference Really Attracting?
Tweet Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market…
Sarah Michel Joins The Velvet Chainsaw Team
Tweet I’m excited to announce that Sarah Michel, CSP will be joining the Velvet Chainsaw team as of February 18, 2013 as Vice President, Professional Connexity! That means we’re expanding and setting up shop in sunny Colorado. For the past 16 years, Sarah has owned her own speaking and consulting business, Perfecting Connecting. She’s been…
Five Conference Technology Mindsets
Tweet Meeting professional face a tall technology order today. More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach, and streamlines processes, but fits into their organizations’ overall digital strategy. It’s a tall order for meeting professionals. Today, planners are expected to have a grasp…
Are You Attracting Your Best Attendees Or Are You Repelling Them?
Tweet Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Missed Opportunities To Grow Attendee Loyalty This summer, I attended three large conferences – one in our industry and…